Introduction To Public Relations And Advertising Pdf
.DEFINING PUBLIC RELATIONS Lecturer: Cassie @ Chitara Ramasamy Session: 2014 Lesson Outline: Definition of public relations Process to influence public opinion The publics of public relations The functions of public relations Learning Objective of Topic 1: After reading this chapter, you should be able to Explain the meaning of public relation Explain the various process of public relation Discuss functions of public relations Reading: Seitel, Fraser P., 2007, The Practice of Public Relations, 9th Ed., New York, Prentice Hall Cutlip, S.M., Allen H. Center, Glan M. Broom, 2003, Effective Public Relations, 9th Ed. New Jersey, Prentice Hall DEFINITION Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two way communication (Seitel, 2011). The functions of public relations counseling business as one of providing information given to the. .worldwide economy.
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